A vehicle wrap or “wrapping” is used to advertising a product or brand an image. This is a marketing practice when a vehicle is either partially covered or totally covered with vinyl material. Full color vehicle wraps are a favorite with large graphics that can be seen from a considerable distance. When done properly the result becomes a mobile billboard seen by thousands of people each day.
In this example of a van, notice that the van is only partially wrapped. The vinyl seems to jump off of the vehicle and your eyes are drawn to the graphic. This is the part of the vehicle wrap that is the focus of attention.