The Tucson Roadrunners made history in their inaugural season as the American Hockey League affiliate of the Arizona Coyotes, bringing fast-paced hockey action to Southern Arizona. Among the excitement of the first season, fans were treated to something unique and memorable — a custom-wrapped Zamboni that proudly displayed branding from local businesses, Truly Nolen and Graphic Impact.

A Partnership with Purpose

Truly Nolen and Graphic Impact were proud sponsors of the Tucson Roadrunners during their first season. The collaboration between two iconic local brands and the city’s newest professional sports team exemplifies what community partnerships can achieve. While sponsorships often involve signage and promotions, this one took things to the next level with the customization of one of the arena's most visible machines — the Zamboni.

The Zamboni: More Than Just Ice Maintenance

For fans, the Zamboni is more than just a functional vehicle. It’s a symbol of the game, taking center stage between periods as it glides across the ice. With thousands of fans watching during every home game, it was the perfect opportunity to showcase creative branding. Graphic Impact saw the potential and stepped up with a bold, eye-catching vinyl wrap that transformed the standard Zamboni into a mobile billboard featuring Truly Nolen's iconic vehicle design.

Making the Zamboni Unforgettable

The wrap design made it appear as if the recognizable yellow Truly Nolen pest control car, complete with oversized mouse ears and tail, was attached to the Zamboni itself. The visual illusion delighted fans and became a talking point around the arena. Many fans took photos and shared them on social media, generating organic exposure and reinforcing the power of unique branding at live events.

Designing the Wrap: From Concept to Ice

Wrapping a Zamboni isn’t as simple as wrapping a standard vehicle. The surface contours, constant motion, and environmental conditions — including ice and moisture — make this a specialty project requiring skill and precision. Graphic Impact’s in-house design team collaborated with Truly Nolen’s marketing team to ensure the final product would maintain brand integrity while adapting to the Zamboni’s unique shape.

High-resolution graphics were custom printed on durable, weather-resistant vinyl using our large-format printers. Each section was measured and fit by hand, ensuring seamless application and a clean, professional look. The entire wrap was installed in-house by Graphic Impact’s expert installation team, who have years of experience handling everything from vehicle fleets to specialty graphics like this.

Why Vehicle Wraps Work So Well for Branding

Vehicle wraps, including those on non-traditional platforms like Zambonis, provide an exceptional return on investment. They offer continuous visibility, mobile branding, and an immediate “wow” factor that static signage often can’t match. In this case, the wrap served multiple purposes: promoting Truly Nolen’s brand, supporting a beloved local team, and showcasing Graphic Impact’s capabilities in specialty printing and installation.

Every pass of the Zamboni across the ice was an opportunity to make a lasting impression. With the bright colors and playful design, the wrap stood out in every photo and video clip. Whether you’re a small business or a major brand, vehicle wraps offer an unforgettable way to reach your audience.

Community Engagement and Local Pride

Being part of the Tucson Roadrunners’ first season was more than just marketing for Truly Nolen and Graphic Impact — it was about supporting local sports and being part of the community. The project demonstrated the pride both companies have in Tucson and their commitment to making local events more exciting and memorable.

Fans, players, and even team staff commented on how much fun the Zamboni wrap added to the game-day experience. It’s a great example of how creativity, community involvement, and technical skill can come together to create something truly impactful.

Graphic Impact: Your Local Custom Wrap Experts

Whether it’s a fleet of service vehicles, a promotional trailer, or a one-of-a-kind project like the Roadrunners’ Zamboni, Graphic Impact is Tucson’s go-to provider for large-format printing and wraps. Our team specializes in full-color vinyl wraps that grab attention and drive results.

From concept and design to printing and installation, every step of the process is handled right here in Tucson. We use state-of-the-art equipment and premium materials to ensure your graphics stay vibrant and durable — no matter the conditions.

If you’re looking for a unique way to promote your brand, engage your audience, and show off your personality, contact Graphic Impact today. Let’s create something that stops people in their tracks — just like the Zamboni did!

Get Inspired by Our Past Projects

We’ve wrapped cars, trucks, trailers, storefronts — and now, even Zambonis. Check out our vehicle wrap gallery for more inspiration or stop by our showroom to see samples in person. From sports teams to pest control companies, we bring your vision to life with expert craftsmanship and creative flair.

Ready to stand out? Give us a call or contact us online to get started on your own unforgettable wrap project today.