When it comes to impactful branding, thinking beyond traditional signage can deliver extraordinary results. Graphic Impact partnered with Banner University Health and the University of Arizona to create a sponsorship project that transformed high-traffic areas into eye-catching displays. By using elevator doors, hospital floors, and wall surfaces, we were able to combine branding power with practical messaging in a way that is both durable and visually striking.

Why Floor Graphics are a Powerful Branding Tool

Floor graphics are one of the most overlooked but effective ways to grab attention. At Banner University Health, we installed custom floor decals designed specifically for high-traffic areas. These decals turn empty spaces into marketing opportunities and guide visitors with clear messaging. Unlike traditional posters or signs, floor graphics are positioned directly in a visitor’s line of sight, ensuring maximum visibility.

Our floor graphic material is a unique vinyl designed for smooth surfaces. The digitally printed designs are vibrant, high-resolution, and engineered for durability. Once printed, the graphics are laminated with a proven non-skid finish, making them safe for public spaces such as hospitals, supermarkets, retail centers, and even outdoor sidewalks.

Applications of Non-Skid Floor Graphics

Graphic Impact’s floor graphic solutions have been tested and trusted across multiple industries. They are perfect for:

• Healthcare facilities – Reinforce hospital branding, patient wayfinding, or health awareness campaigns.
• Supermarkets and retail stores – Highlight promotions, seasonal products, or directional guidance.
• Corporate buildings – Promote company values, safety reminders, or sponsorship branding.
• Events and sports venues – Drive fan engagement, advertise sponsors, and create immersive environments.
• Sidewalks and outdoor plazas – Durable graphics for concrete and other tough environments.

How Elevator Graphics Reinforce Sponsorships

In addition to floor graphics, Graphic Impact designed and installed vinyl coverings for elevator doors at Banner University Health. Elevators are one of the most frequently used touchpoints in a hospital, offering brands a unique opportunity for repeated impressions. Every ride reinforces the sponsorship between the hospital and the University of Arizona, ensuring that patients, staff, and visitors associate both organizations with innovation, care, and community presence.

Durability and Safety: Why Our Products Stand Out

At Graphic Impact, we understand that hospitals and public facilities require products that meet the highest safety standards. That’s why our floor graphics use a non-skid laminate that meets ADA recommendations. This ensures safe traction for wheelchairs, walkers, and everyday foot traffic. Our materials resist scuffing, fading, and peeling, making them a cost-effective solution for long-term use.

Beyond Floors: Branding for Walls, Metal, and Plastic Surfaces

Floor and elevator graphics are only the beginning. Graphic Impact also offers a wide range of unique products for other surfaces:

• Wall graphics – Available in both textured and smooth finishes for vibrant, large-scale branding.
• Metal surfaces – Durable vinyl wraps and decals for industrial and architectural applications.
• Plastic and glass surfaces – Custom solutions that adhere securely without damaging underlying materials.

These products allow you to create a seamless branding experience throughout your facility, ensuring that every surface communicates your message.

Case Study: Banner University Health and the University of Arizona

The sponsorship project with Banner University Health showcases how creative applications of branding can build stronger community connections. By linking the hospital with the University of Arizona, both organizations benefit from increased visibility and positive brand association. Visitors entering the hospital are welcomed by bold elevator graphics and guided by vivid floor decals, creating a professional and engaging atmosphere that reflects both institutions’ values.

This project demonstrates how strategic branding solutions can transform everyday spaces into marketing assets. The partnership highlights the value of investing in nontraditional advertising mediums to maximize return on sponsorships.

Benefits of Choosing Graphic Impact

Since 1989, Graphic Impact has been Tucson’s leader in custom signage, printing, and branding solutions. Our in-house production facility allows us to control quality, turnaround times, and pricing. By working directly with us, you benefit from:

• No minimum order requirements
• Quick turnaround, even on large projects
• Expert advice on material selection and installation
• Full customization to match your brand colors, logos, and design requirements
• Local service with the latest large-format printing technology

Why Branding Matters More Than Ever

In today’s competitive environment, standing out is essential. Branding isn’t just about placing a logo on a sign—it’s about creating an experience that reinforces your organization’s values and leaves a lasting impression. Floor graphics, elevator wraps, and wall murals give you the chance to engage audiences where they least expect it, transforming blank spaces into powerful marketing tools.

Whether you’re a hospital, university, retail store, or corporate office, these solutions offer measurable impact. Studies show that bold, well-placed graphics increase recall and improve brand association, which translates to stronger customer loyalty and community recognition.

Bring Your Branding Vision to Life

If you’re ready to explore how floor graphics, elevator wraps, or wall decals can elevate your brand, Graphic Impact is here to help. Our team specializes in designing, printing, and installing custom solutions that meet your unique needs. Let us show you how innovative branding can transform your facility and engage your audience like never before.

Contact Graphic Impact today at (520) 795-7446 to discuss your project and request a free consultation.