The Tucson Roadrunners, Tucson’s professional ice hockey team and proud affiliate of the Arizona Coyotes, made their way to the desert several years ago, bringing high-speed action and a growing fanbase with them. While the Roadrunners have been embraced as a staple of the Tucson sports community, Graphic Impact has been honored to play an important role in creating the team’s visual presence on and off the ice. From the moment the Roadrunners were introduced to Southern Arizona, Graphic Impact was trusted to bring their brand to life.

Establishing a Visual Identity for the Team

Creating a new home for a professional sports franchise is no small task. When Tucson was selected as the new home for the Roadrunners, there was an urgent need to develop signage, graphics, and branding elements that matched the excitement and professionalism of an American Hockey League (AHL) team. Graphic Impact worked closely with the organization to craft everything from ice logos and dasher boards to office signage and fan merchandise.

Our team specializes in quick turnarounds and custom solutions. For the Roadrunners, this meant producing high-resolution graphics that could withstand the fast-paced, physical environment of professional hockey. Whether it was installing large format graphics or managing intricate brand details, we ensured every piece reflected the team's dynamic identity.

Custom Ice Logos and Dasher Boards

One of the first major projects we tackled was the creation of custom ice logos for the Tucson Convention Center Arena. These full-color logos are digitally printed and treated to withstand both skates and scrapers. Alongside the ice branding, we also developed dasher board advertisements—those signature border panels around the rink. These high-impact visuals not only showcase local sponsors but also give the arena a polished, professional appearance that matches the energy of game day.

Graphic Impact’s experience in sports venue branding made us the perfect fit for this job. We used specialty materials and precise installation techniques to ensure durability and aesthetic quality, game after game, season after season.

Interior Signage and Office Graphics

Branding doesn't stop at the rink. Inside the Tucson Roadrunners' offices, Graphic Impact created custom signage to reinforce team pride and provide functional wayfinding. ADA-compliant signs, dimensional logos, door plaques, and motivational wall graphics were all part of the installation.

We believe that consistent branding across environments creates a more immersive experience for staff, players, and fans alike. Our use of acrylic, brushed aluminum, and digitally printed vinyl provided a sleek, modern look that fit perfectly with the professional tone of the organization.

Wayfinding and Facility Graphics

Game day can be hectic, especially for new fans unfamiliar with the venue. That’s why Graphic Impact also provided directional and wayfinding signage throughout the facility. These signs help guests find concessions, restrooms, seating areas, and exits with ease. All signs were customized with the Roadrunners’ color scheme, logos, and typefaces to maintain visual consistency while enhancing visitor experience.

Custom Decals and Window Graphics

To expand branding beyond the arena, we developed window graphics, wall murals, and vehicle decals that bring the Roadrunners’ logo into the public eye. From storefronts to team vehicles, we’ve helped spread awareness of the franchise across Tucson. Our decals are UV-resistant and weatherproof, ensuring long-term durability whether applied indoors or out.

Window graphics have also been a hit in promoting upcoming games, ticket sales, and community events. These vibrant installations not only look great but also serve as effective marketing tools.

Merchandise and Online Store Solutions

In addition to signage, Graphic Impact also partnered with the Roadrunners to produce custom apparel and fan merchandise. T-shirts, hoodies, caps, and vinyl stickers featuring the Roadrunners’ logo are printed right here in Tucson using our state-of-the-art equipment. Our direct-to-garment (DTG) and direct-to-film (DTF) technologies allow for short runs with brilliant full-color designs and no minimums.

We also helped launch an online store for Roadrunners merchandise, giving fans access to team gear no matter where they are. Graphic Impact continues to provide fulfillment and production support, ensuring a seamless experience for customers while keeping the brand consistent.

Why the Roadrunners Chose Graphic Impact

There are many reasons why the Tucson Roadrunners chose Graphic Impact as their signage and branding partner. Our reputation for high-quality output, quick turnaround, and local service made us a natural choice. Just like the Roadrunners aim to dominate the ice, we aim to dominate in visual communication—offering unmatched design, fabrication, and installation under one roof.

Being a local business ourselves, we take pride in supporting Southern Arizona's sports teams. We understand the value of community, the importance of loyalty, and the impact of professional branding. Working with the Tucson Roadrunners is more than a project; it’s a partnership built on trust and performance.

A Continuing Relationship with the Team

The relationship between Graphic Impact and the Tucson Roadrunners is ongoing. With each new season comes new opportunities—whether it's refreshing signage, producing special edition merchandise, or preparing materials for promotional events. We are proud to be the go-to resource for the team’s evolving needs.

Our involvement reflects our broader commitment to the Tucson community. From sports teams to schools and nonprofits, Graphic Impact continues to provide tailored branding solutions that make a lasting impression.

Conclusion: A Lasting Impact on Tucson Sports

The Tucson Roadrunners have quickly become a beloved part of the local sports landscape, and Graphic Impact has proudly helped shape their presence. From bold ice graphics to high-quality merchandise, our contributions reflect the passion and energy that make this team special. As the Roadrunners continue to thrive in Tucson, we look forward to supporting their journey with innovative branding solutions for years to come.