In the world of ice hockey, dasher boards play an important role both on and off the ice. They serve as protective barriers for players while also providing valuable real estate for sponsor advertising. At Graphic Impact, we specialize in fabricating custom Roadrunner dasher boards using high-quality, self-adhesive vinyl designed specifically for ice rink applications. Our solutions give sponsors maximum visibility while maintaining durability and a professional appearance.

What Are Dasher Boards?

Dasher boards are the boards that line the perimeter of an ice hockey rink. Traditionally, they are used to protect players and keep the puck in play. But over the years, these boards have evolved into prime advertising spaces, providing sponsors with a unique opportunity to reach thousands of fans at every game. The consistent visibility during both live games and televised broadcasts makes dasher boards a powerful marketing tool.

Why Dasher Board Advertising Works

Advertising on dasher boards is one of the most effective ways for businesses to connect with sports fans. Every eye in the arena is on the ice, and that means the boards are constantly in view. For local businesses, sponsoring Roadrunner dasher boards offers an unmatched chance to promote their brand directly to the Tucson community. For regional or national sponsors, the boards provide continuous exposure during televised games and highlight reels.

Graphic Impact’s Fabrication Process

At Graphic Impact, we fabricate dasher board advertisements using advanced large-format digital printing and a specially engineered self-adhesive vinyl. This material is designed to adhere smoothly to rink surfaces while withstanding the extreme conditions of an ice arena. The result is a crisp, vibrant graphic that maintains its integrity game after game.

Our printing process ensures photo-quality resolution and bold, vivid colors that make sponsor messages stand out. Because everything is produced in-house, we can control every step of the process — from design and proofing to final installation — guaranteeing top-tier quality and quick turnaround times.

Durability and Easy Maintenance

One of the biggest concerns with dasher board graphics is durability. Ice rinks present unique challenges, including moisture, cold temperatures, and heavy impact from pucks and players. Our self-adhesive vinyl is designed specifically for these conditions, ensuring it remains securely in place and resistant to scuffs and scratches.

When it’s time to update or replace a sponsor graphic, removal is simple and leaves no damage to the rink boards. This makes it easy to refresh advertising content between seasons or during mid-season sponsorship changes.

Custom Design Services

Graphic Impact doesn’t just print dasher board graphics — we help design them, too. Our in-house design team works closely with sponsors and organizations to create graphics that deliver a strong marketing message while complementing the overall branding of the rink or team. Whether it’s a simple logo placement or a full-color photographic design, we make sure every dasher board graphic makes a lasting impression.

Benefits for Sponsors and Teams

For Sponsors: Dasher boards provide constant visibility, reinforcing brand recognition with every play. Unlike fleeting commercials or digital ads, these messages remain in front of the audience for the entire game.

For Teams and Venues: Selling dasher board sponsorships generates a reliable revenue stream. Partnering with Graphic Impact ensures professional-quality graphics that reflect positively on both the team and its partners.

Local Commitment in Tucson

Graphic Impact has been serving the Tucson community for over three decades, and our work with Roadrunner dasher boards is just one example of our commitment to local sports and businesses. We take pride in helping local sponsors connect with fans while supporting the success of the team and the excitement of the sport.

Why Choose Graphic Impact?

• Experience: Over 30 years in the digital printing and signage industry.
• Quality Materials: Specialized self-adhesive vinyl built for ice rink conditions.
• In-House Production: Faster turnaround and complete quality control.
• Custom Design: Tailored graphics that maximize sponsor impact.
• Local Roots: A Tucson-based company supporting Tucson sports.

Conclusion

Roadrunner dasher boards are more than just rink boundaries — they are prime advertising opportunities that deliver powerful results for sponsors. With Graphic Impact’s expertise, sponsors can trust that their brand will be showcased with vibrant, durable graphics that stand out in every game. Whether you’re a local business looking to reach Tucson hockey fans or a larger sponsor seeking televised exposure, dasher board advertising with Graphic Impact is a winning strategy.