Why Did The University of Arizona Add Branding In The Lowell-Stevens Football Facility?

The University of Arizona’s Lowell-Stevens Football Facility is a monumental addition to Arizona Stadium—an engineering feat that seamlessly connects the east and west concourses on the stadium’s north side. More than just an architectural upgrade, it now serves as the nerve center of the university’s football operations. One standout element of the renovation is the three-story elevator tower, which Graphic Impact was proud to transform with a dynamic, full-color vinyl wrap. This project not only elevates the facility’s visual appeal but has become an iconic part of the stadium's identity.

A Modern Hub for Arizona Football

The Lowell-Stevens Football Facility was designed to centralize and elevate all football-related activities under one roof. With new locker rooms, training areas, meeting rooms, and coaching offices, the facility creates a cutting-edge environment for student-athletes to train and prepare. The architectural layout also improves fan traffic and enhances the overall stadium experience during game days.

Yet, amid the sweeping renovations and modern amenities, it’s the towering, three-story elevator on the facility’s north side that catches everyone's eye—and that’s thanks to Graphic Impact’s custom vinyl wrap.

Graphic Impact’s Role: Bringing the Structure to Life

When the University of Arizona needed a way to turn a functional piece of architecture into a visual focal point, they turned to Graphic Impact. Our team was tasked with designing, printing, and installing a vinyl wrap that would not only reflect the bold spirit of Arizona Football but also withstand the harsh Tucson climate.

The result? A larger-than-life installation that delivers impact and visibility. Our wrap features vibrant, high-resolution graphics that highlight university branding, player imagery, and a sense of movement—all working together to build excitement and pride.

Design That Demands Attention

Graphic Impact collaborated closely with university stakeholders to create a design that aligned with the athletic department’s vision. The goal was clear: develop something that matched the energy of game day and made a statement from a distance. The vertical format of the elevator tower offered the perfect canvas for an eye-catching design that could be seen from multiple vantage points throughout the stadium and surrounding areas.

Our in-house design team created a custom layout using advanced software, carefully integrating school colors, logos, and dynamic action shots to build a wrap that commands attention while maintaining brand consistency.

Durability Meets Precision

In Tucson, materials must endure blazing sun, intense UV radiation, dust, and seasonal rain. At Graphic Impact, we use premium, UV-resistant vinyl materials specifically selected for long-term outdoor use. The wrap is laminated with a clear protective coating to ensure long-lasting color and adhesion.

Installation required precision and expertise. Our certified installation crew worked around the structure’s unique curves and surface transitions to apply the vinyl seamlessly, ensuring no bubbles, wrinkles, or misalignments. The final product looks as if it’s part of the architecture itself.

A Stadium Feature with Lasting Impact

Since its completion, the wrapped elevator tower has become one of the most photographed and talked-about elements of Arizona Stadium. It’s more than a graphic—it’s a branding tool, a morale booster for players and fans, and a showcase of how visual design can amplify a physical space.

Whether fans are arriving for a Saturday showdown or touring the facility during off-season events, the Graphic Impact vinyl wrap leaves a lasting impression. It serves as a symbol of Wildcat pride and shows what’s possible when innovation and branding intersect.

Why Vinyl Wraps Work for Architecture

This project highlights the growing trend of using vinyl wraps in architectural applications. Whether it’s a stadium, office building, or retail space, vinyl graphics offer an affordable and flexible solution to transform large surfaces. Unlike paint or traditional signage, wraps can be easily updated, replaced, or removed with minimal disruption.

Vinyl wraps are also excellent for temporary campaigns, grand openings, or seasonal messages. But when built with quality like this project, they can also serve as permanent fixtures with years of durability.

Partner with Graphic Impact for Your Next Project

Graphic Impact is proud to serve the University of Arizona and other major institutions throughout Southern Arizona. With over 30 years of experience in large-format printing, signage, and installation, we specialize in turning creative concepts into stunning physical executions. From initial design to final install, every step is handled in-house to ensure the highest quality and fastest turnaround.

If you have a facility, structure, or space that needs new life—or just want to make a bold statement—consider a vinyl wrap from Graphic Impact. Whether it’s for branding, decoration, or information, our team is ready to help you make an impact that lasts.

Contact Us Today

Want to learn more about how Graphic Impact can transform your space? Contact us today for a free consultation. We’ll discuss your goals, explore options, and help you create something truly unforgettable—just like the University of Arizona did with the Lowell-Stevens Football Facility.

Graphic Impact – Tucson’s Leader in Visual Communication