Your brand is your identity—so every sign, banner, and promo piece must reflect it consistently. One bad print or off-color logo can weaken trust and credibility. Here's how to keep your brand looking sharp and professional, every time.

Why Brand Consistency Matters

Consistency builds trust. Whether it's your color palette, logo placement, or typography, each element tells customers who you are. When branding looks different across your materials, it creates confusion—and can cost you business.

Start With a Brand Guide

A brand style guide ensures everyone involved in creating your materials follows the same rules. It should include:

• Logo variations and usage
• Color palette with CMYK, RGB, and HEX values
• Typography and font rules
• Logo spacing and sizing requirements

This guide becomes the blueprint for all your signage and printed assets.

Work With a Trusted, In-House Partner

Outsourcing to unknown vendors increases the risk of errors and inconsistencies. Choose a local partner like Graphic Impact that handles all printing, fabrication, and production in-house. This gives you quality control from start to finish—plus faster turnaround and expert support.

Use High-Resolution and Vector Files

Low-quality files result in pixelated prints and blurry visuals. Always provide:

• Vector files (.AI, .EPS, .SVG) for logos
• 300 DPI images for photos and full-color graphics
• Fonts converted to outlines to prevent substitution

Need help? Our design team will optimize your artwork before production.

Ensure Color Accuracy

Your brand colors should always match—on signs, banners, and apparel. At Graphic Impact, we use calibrated color systems to get it right every time. We can even provide test prints or physical proofs before production.

Unify All Your Materials

Using different vendors for shirts, banners, and signs can lead to mixed results. Graphic Impact produces everything in-house—ensuring consistency across all formats. Your storefront, vehicle graphics, uniforms, and giveaways will all match perfectly.

Rebranding? Do It Right

If you're updating your logo or look, it’s critical to plan the transition. We can help phase out old materials, update signage, rewrap vehicles, and replace promotional products—so everything aligns with your new identity.

Avoid Copyright and Trademark Issues

Using unlicensed or stock artwork can put your business at legal risk. We respect your intellectual property and can create custom artwork that’s 100% yours. If your logo is trademarked, we’ll follow all guidelines to ensure proper usage.

Choose Durable Materials

Faded or peeling signs damage your reputation. That’s why we offer weatherproof and UV-resistant materials, fade-resistant inks, and expert installation options. Your branding stays bold and professional—indoors and out.

Train Your Team

Even great branding can be misused internally. Share your brand guidelines with your staff and ensure everyone uses approved templates, logos, and fonts. We’re happy to assist with creating consistent assets for internal use as well.

Why Graphic Impact?

We’ve been helping Tucson businesses protect their brands since 1989. Our team offers in-house design, production, and fulfillment for signs, banners, apparel, promotional products, and more. Trusted by thousands—including the University of Arizona and Banner Health—we’re your one-stop brand protection partner.

• Local, family-owned, and community focused
• Fast turnaround with in-house manufacturing
• Expert designers who understand branding
• 5-star rated service and support

Let’s Keep Your Brand Looking Its Best

Your brand is one of your most valuable assets. Don’t trust it to just anyone. Work with the local experts at Graphic Impact to keep your visuals clean, consistent, and professional.

Call us at 520-795-7446, use live chat, or visit our showroom to get started.