When it comes to an effective and affordable marketing solution for your business, vehicle wraps might be the perfect option for you. Both full vehicle wraps and half vehicle wraps can promote your brand in a way that traditional marketing is not able to achieve. A vehicle wrap is able to visit any area of the city as it is essentially a mobile billboard that promotes your business (and this is true for either a full or half wrap). In this article, we will examine the pros and cons of a half wrap vs. full wrap so you can make an informed decision about which one is right for your business and company vehicle.
What’s the Difference Between a Full Car Wrap and a Half Wrap?
In general, there are two types of wraps for vehicles and they are full and half wraps:
- Partial wraps, AKA a half wrap, only cover a certain part of the vehicle. Businesses often wrap the back section of the vehicle because it is more easily viewed by people driving behind the vehicle in traffic. The wrap design usually starts around the front tires and extends to the back of the vehicle while making sure to keep the graphics located below the window line of the vehicle.
- Full wraps cover the entire vehicle which means it covers the hood, roof, windows, and any part of the vehicle visible from a standing point of view of a consumer. The larger display area of a full wrap allows graphic designers to include a greater amount of info without the design being crowded or having “information overload.”
Pros of Using Full Vehicle Wraps
Full vehicle wraps are an ideal choice for a number of reasons:
- Protect Your Vehicle Paint with a Full Car Wrap
Fully wrapping your vehicle protects the paint job from scratches or dings that can occur from continuous driving. Having the vehicle fully wrapped can help protect it from road damage. - Longer Lasting
Full vehicle wraps normally last longer than partial or half wraps since they cover the entire vehicle. This is a cost-effective marketing solution since these wraps last anywhere from three to ten years. - Creates a Cohesive Look for Your Brand
A full wrap means you don’t have to worry about the color of your car as it relates to your brand. A full vehicle wrap saves money on a full paint job as it covers the color of the car while also creating a complete look for your brand.
Cons of using Full Vehicle Wraps
While a full vehicle wrap may sound like the perfect solution, there are some drawbacks to a full vehicle wrap you should consider before making a decision:
- More Difficult to Remove
Full vehicle wraps are more difficult to remove than a half or partial vehicle wrap. If this is your first time getting a vehicle wrap, consider how long you plan to have it on the vehicle and if the hassle or expense of removing it is worth the cost. - More Expensive
A full wrap is more expensive than a half wrap. Compare the cost of the two and make a decision that fits your budget. - Fading and Wear & Tear
If your vehicle is fully wrapped, parts of it may see some fading and wear and tear that is greater than other areas of the wrap. For example, the roof receives more sun than the sides or back of a vehicle so it may start to fade and discolor faster than other parts of the wrap.
Pros of Half Vehicle Wraps
Not convinced a full vehicle wrap is right for your business? Check out the pros of a partial vehicle wrap to see if this option is a better fit for your business:
- Budget-Friendly
If you’re set on getting a vehicle wrap, a half wrap could be a better budget option for you as it is less expensive and budget-friendly. - Easier to Quickly Change
If you know in advance that you may want to switch out your vehicle wrap sooner rather than later, a half vehicle wrap is easier and quicker to change than a full vehicle wrap. - Be Selective on Where Your Wrap is Placed
A partial wrap allows you to decide exactly where you want the wrap placed on the vehicle. If you only want a wrap on the sides, you don’t have to commit to a full wrap.
Cons of Half Vehicle Wraps
Before making the final decision to have a half wrap installed, check out some of the potential drawbacks of this choicer:
- May Not Last as Long
A partial wrap means the edges of the wrap are more exposed to outside elements so the wrap might peel or crack faster than a full vehicle wrap. - Doesn’t Create a Cohesive Brand Look
A partial wrap of your vehicle leaves some of the color of the vehicle exposed. If the color of the vehicle doesn’t match your brand colors or the partial wrap, it could create less cohesive branding for your business. - Doesn’t Protect Your Car as Well
If you want a vehicle wrap to brand your business and help protect your car, a partial or half wrap is not the right choice since this option leaves part of the vehicle exposed to the point it can be damaged or scratched.
Now that you know the pros and cons of both vehicle wrap choices, you can feel more confident when making the purchase decision for your business and brand.
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