QR Codes

Are There New Applications For QR Codes?

QR – which stands for “quick response” – code is basically a barcode or sometimes a link, on steroids. While the barcode holds information horizontally, the QR code does so both horizontally and vertically. This enables the QR code to hold over a hundred times more information.  The use of QR codes has increased substantially over the past year.  There are five major reasons:

  • Research has shown that over 98% of mobile phones read QR Codes
  • QR Codes (see below) are now dynamic or static
  • We now incorporate QR Codes into the overall design
  • There are no minimums
  • We produce QR Codes at any size (including bill boards

What are dynamic QR Codes?

Dynamic QR codes send a user on to specific information on a landing page or web site, just like any other QR code. What makes them “dynamic” is that the URL encoded in them redirects to a second URL that can be changed on demand, even after a code is printed. A static QR code does not have this capability.  A simple call to Graphic Impact at 520 795-7446 will connect you with an expert to find out whether this is a solution for you.

Real life examples of the new QR Codes

As a social media platform for the student athletic community, Sportsthread wanted to get more game-goers to download their mobile app. How did they achieve this? By strategically placing QR Codes at multiple game venue touchpoints. With enterprise features like custom domains and advanced attribution, Sportsthread has been able to get over 1,000,000+ app downloads and reach 138,925 customers in a year.

When COVID prompted Marriott to provide a touchless dining experience for their guests, they turned to a QR Code menu solution. In time, what began as a digital menu alternative turned into a core engagement tool at various touchpoints in the resort. Printed QR Codes could be used on tables (with no minimums) and even as floor graphics.

QR codes are not a substitute for links

Links have been used for decades. A link is a text specifically directing a reader to a location. A QR Code is a graphic that is read by a smart phone.  These two methods are complimentary and each has its own advantages.

Not just television, business cards, and brochures

A-Frames, large QR Codes on windows, vinyl banners, billboards, banner flags, floor advertising, vehicle magnetics, backlit signage, and directories to name a few. Change your messages without having to change your graphics.  And there are no minimums!