CUSTOM WAYFINDING SYSTEMS
Wayfinding & Directional Signs
Help visitors, employees and customers find their way with professionally designed interior and exterior wayfinding signage. Graphic Impact produces coordinated directional signs, directories, room identification, ADA signage and exterior sign systems for businesses, campuses and facilities.
wHAT IS WAYFINDING
Clear Signage Helps People Know Where to Go
Wayfinding signage helps visitors, employees and customers move through buildings, campuses and facilities with confidence. A coordinated system can include directional signs, directories, room identification, ADA and Braille signs, parking signs, arrows, maps and exterior identification.
The best wayfinding systems use consistent colors, typography, symbols and placement so every sign works together as part of one complete system.
WAYFINDING SIGN TYPES
A Complete Sign System for Every Location
Graphic Impact can produce coordinated wayfinding signage for interior and exterior environments, from simple directional signs to complete building and campus systems.
Exterior Directional Signs
Durable signs that guide drivers, visitors and pedestrians to buildings, entrances, parking areas and destinations.
Interior Directional Signs
Wall-mounted, suspended and projecting signs that help people move easily through hallways, offices and public spaces.
Directories & Maps
Building directories, floor plans and “You Are Here” maps that help visitors understand where they are and where they need to go.
Room & Department Identification
Clearly identify offices, conference rooms, departments, classrooms and other important destinations.
Parking & Traffic Direction
Parking identification, entrance and exit signs, directional arrows and other exterior traffic guidance.
ADA & Braille Signage
Accessible room identification and regulatory signage designed to coordinate with the overall wayfinding system.
ONE COORDINATED SYSTEM
Wayfinding Works Best When Every Sign Works Together
A successful wayfinding system is more than a collection of individual signs. Colors, typography, arrows, symbols, materials and sign placement should all work together to create a consistent experience throughout a building, campus or facility.
Graphic Impact can help coordinate interior and exterior signage so visitors can move easily from parking areas and entrances to directories, departments, rooms and final destinations.
INTERIOR WAYFINDING
Guide People Through Every Interior Space
Interior wayfinding helps visitors move confidently through offices, healthcare facilities, schools, campuses and public buildings. Directional signs, room identification, directories and ADA signage can all be designed as part of one coordinated system.
- Hallway and directional signs
- Building and floor directories
- Room and department identification
- ADA and Braille signage
EXTERIOR WAYFINDING
Clear Direction Before Visitors Reach the Door
Exterior wayfinding helps drivers and pedestrians locate entrances, parking areas, buildings and other destinations. Materials and construction can be selected for durability, visibility and the surrounding environment.
- Campus and facility directional signs
- Parking and traffic guidance
- Building and entrance identification
- Pedestrian directional sign
WAYFINDING FOR MANY ENVIRONMENTS
Designed for Buildings, Campuses and Facilities
Wayfinding needs vary by location, traffic flow and the people using the space. We can create coordinated sign systems for a wide range of environments.
Universities & Schools
Healthcare Facilities
Corporate Offices
Government Buildings
Industrial Facilities
Senior Living Communities
Sports & Entertainment
Retail & Commercial Properties
ADA & ACCESSIBILITY
Accessible Signage Can Be Part of the Same Wayfinding System
ADA and Braille signs do not have to feel separate from the rest of a facility’s signage. Colors, materials, typography and sign shapes can be coordinated so accessibility requirements are integrated into the overall wayfinding system.
Graphic Impact produces ADA room identification, restroom signs, directional signs and other accessible signage that can coordinate with interior directories, directional signs and department identification throughout a building or campus.
- Room identification
- Restroom signs
- Directional signage
- Braille and tactile lettering
- Coordinated interior sign systems
FROM CONCEPT TO COMPLETION
A Complete Wayfinding Process
A successful wayfinding system begins with understanding how people move through a building, campus or facility. Graphic Impact can help take the project from initial planning through final production and installation.
1
Plan
Identify destinations, traffic flow, sign locations and the information visitors need at each decision point.
2
Design
Develop a coordinated visual system using consistent colors, typography, arrows, symbols and sign styles.
3
Produce
Manufacture interior and exterior signs using materials selected for appearance, durability and the application.
4
Install
Place signage where it can be clearly seen and understood so the complete system works together as intended.
READY TO IMPROVE YOUR WAYFINDING?
Let’s Create a Sign System That Helps People Find Their Way
Whether you need a few directional signs or a complete interior and exterior wayfinding system, Graphic Impact can help with planning, design, production and installation.
Trusted by Leading Organizations
For more than 35 years, Graphic Impact has produced signs, graphics, apparel, displays, and custom products for businesses, healthcare organizations, schools, government agencies, and major institutions.

