Advantages Of Digital Over Traditional Offset Presses

For Printing Business Brochures and Post Cards

When it comes time to print your brand identity materials, there is one major factor to consider – whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, the most critical are listed here.

A Better Way!

Digital printing is a direct-to-paper printing process. As a result, it often runs about one-half of the cost of press printing.

No Loss of Color Accuracy

Digital printing is a four-color printing process. Four colors – cyan, magenta, yellow, and black – are printed in tiny dots that when visually mixed together, create various colors. The resolution of Graphic Impact’s Digital Press is 1200dpi.  Graphic Impact saves your job, no matter what your volume is.  Therefore, you can be certain of what you’ll be getting.

Cost of Proofing

Proofing is one way to produce accurate color. Proofing on offset presses can be costly, especially when compared to the overall cost of the job. But, since the proof is created on the same equipment that the final job is printed on, it is often quite accurate.

Ready Sooner

Since no pre-press work or press setup is needed, running your job on a digital press is faster.  In some instances, we can even offer same-day service.

Almost Unlimited Finishing Choices

Most available in house such as saddle stitching or special folding services.

Less Expensive

The difference in costs is mainly due to setup costs. For press printing, films must be produced, and plates may have to be produced as well, which are additional items that add to the overall cost. Additional time is involved in setting up and aligning the press, as well as washing the press. Also, there are more overruns from traditional printing, since you cannot program in a specific number of pages to be printed as you can with a digital printer. Most printers charge extra for overruns or they add an additional cost for that into the initial estimate. Jobs done on a press will typically run about twice the cost of digital printing.

Questions? Just talk to one of our designers at 520 795-7446.

Proudly Serving the Areas of Tucson, Marana, Oro Valley, Vail, and Our Clients Across the Country